A Worldwide Sushi Boom
When people think of sushi abroad, the United States often comes first to mind. America is home to over 4,000 sushi restaurants and bars, with annual sales exceeding 200 billion yen. The iconic California Roll-made with avocado instead of tuna, crab meat, mayonnaise, and rice on the outside for those who dislike seaweed-represents how sushi was adapted for American tastes. Some restaurants now even use soy paper instead of nori.
Europe's Love for Sushi
Sushi in South America
Neighboring Chile is famous for its salmon and sea urchin, both well-known exports to Japan. With its long geography spanning 4,300 km from north to south, Chile has climates similar to Japan, including areas like Hokkaido where excellent uni is harvested. Salmon rolls topped with chili sauce are a local favorite, while authentic Japanese restaurants run by Japanese chefs also serve traditional sushi. Interestingly, salmon farming in Chile was introduced with Japanese cooperation, and today it has become a major industry.
Sushi Across the Islands and Asia
In Bangladesh, a country known for rice, fish, and shrimp farming, authentic Japanese sushi restaurants are beginning to open. There, sushi is considered a luxury, but its popularity is steadily growing. With Japan's cooperation in aquaculture, more ingredients suitable for sushi may soon be produced locally.
Fusion and Creativity
Japanese Chefs Abroad
The situation is similar to Italian cuisine in Japan: it began with simple adaptations like Napolitan spaghetti, but over time, authentic Italian restaurants flourished. Likewise, demand for genuine Edomae sushi abroad is now increasing.
It is said that sushi chefs can earn three to twenty times more working overseas compared to Japan. In America, a sushi restaurant recognized by the Michelin Guide can bring in earnings of up to 100 million yen per year. While some chefs import ingredients directly from Tokyo's Toyosu Market, in seafood-rich countries like Chile or Bangladesh, local resources may be combined with Japanese techniques to create new regional styles of sushi.
The Future of Sushi Education
Sushi is versatile: it can be enjoyed as fine dining with sake, or as take-out in the form of lunch boxes and delivery meals. Since a sushi business requires little more than knives, whetstones, and cutting boards to begin, it is, in fact, a surprisingly practical venture for overseas markets.
The worldwide sushi boom is far from over. In the years to come, authentic Edomae sushi will continue to inspire chefs and delight customers around the globe.